Chipotle's Image Suffers After Foodborne-Illness Disaster: Chart

Chipotle Mexican Grill Inc.’s image has suffered after bouts of E. coli and norovirus linked to its restaurants sickened customers over the past six months. The company’s reputation now ranks below rivals including Moe’s Southwest Grill and Jack in the Box Inc.’s Qdoba, according to a new survey from WD Partners and Nation’s Restaurant News. Last year, Chipotle had the best reputation among Mexican limited-service chains in the U.S. On Tuesday, the burrito seller reported revenue that tumbled 23 percent.