Korean Drama's Kissing Scene Boosts Hyundai's Profile

The latest model of the Hyundai Genesis sedan was unveiled at the 2016 North American International Auto Show in Detroit earlier this year.

Photographer: Andrew Harrer/Bloomberg
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Hyundai Motor Co. said it has received more consumer inquiries in China after a hit Korean drama featured its cars and a scene showed a couple kissing while their Genesis sedan drove by itself.

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