You Can Now Pay Someone to Name Your Baby

Professional naming experts say the wrong moniker can doom children to a lifetime of misfortune.
Photographer: Stefano Oppo/Getty Images/Cultura RF
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Children's names will follow them for the rest of their lives, and that's stressful enough to send some parents into the arms of professionals.

“Polly is not a heavyweight name,” Albert Mehrabian, professor emeritus of psychology at the University of California-Los Angeles, told me. “Polly gets a very high score, 98 percent, on 'ethical-caring,' 87 percent for 'popular-fun,' which makes sense, it’s a joyful name. But it gets a 12 percent in success.” Overall, I score a B- on the Baby Name Report Card. Those of you named Elizabeth, James, and Steven achieve a perfect score, predisposed to a life far more successful than mine.