NBA Owners Approve Ad Patches on Jerseys for First Time
- 2.5-by-2.5-inch advertisements will debut in 2017-2018 season
- Ads will generate about $150 million in revenue across NBA
LeBron James of the Cleveland Cavaliers shoots against Brook Lopez of the Brooklyn Nets during their game at the Barclays Center in New York City, on March 24, 2016.
Photographer: Al Bello/Getty ImagesThis article is for subscribers only.
National Basketball Association owners approved advertising on uniform jerseys for the first time in league history, according to the NBA. A three-year pilot program for the ads, in the form of 2.5-by-2.5-inch patches, will begin in the 2017-18 season, which coincides with Nike replacing Adidas as the league’s official uniform supplier.
“Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams,” NBA Commissioner Adam Silver said in a statement. “The additional investment will help grow the game in exciting new ways,”