New York Times to Invest $50 Million in Global Digital Expansion
- Newspaper creates team to attract readers outside U.S. market
- Overseas growth part of plan to double digital sales by 2020
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New York Times Co. will invest $50 million over the next three years to increase its digital audience around the world.
The Times has created a new team, called NYT Global, to “cultivate a much larger and deeper readership in core markets abroad and set up teams to pursue cross-market, pan-regional topics we believe The Times can dominate journalistically, appealing to readers and advertisers alike,” Times Publisher Arthur Sulzberger Jr., Chief Executive Officer Mark Thompson and Executive Editor Dean Baquet said in a statement Thursday.