Buffett-Backed BYD Seeks Tesla-Like Buzz for Its Dynasty Cars
- BYD makes boosting brand appeal top priority in next 2-3 years
- Carmaker names Yuan SUV after successors to Mongol Empire
An event to introduce the Yuan, the latest Plug-in Hybrid SUV from BYD on Monday.
Photographer: Ng Han Guan/AP PhotoThis article is for subscribers only.
BYD Co. showed off its latest compact SUV model in a lights-and-dance show in Beijing on Monday, as China’s largest electric-car maker seeks to replicate Tesla Motors Inc.-like buzz to compete in a crowded market.
The Yuan, named after the 13th-century Chinese dynasty established by the conquering Mongols, starts from 59,900 yuan ($9,265) for the gasoline-engine version. Its arrival -- timed ahead of the Beijing motor show later this month -- marks BYD’s entrance into the entry-level sport utility vehicle segment popular with young urban families and single professionals.