Turkey Burgers Go Antibiotic-Free as Butterball Jumps on Trend
- Largest U.S. turkey processor rolls out new brand of meat
- Aims for $100 million in sales within three to four years
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Health-conscious grillers will be pleased to see there’s one step missing from their turkey burgers this summer: antibiotics.
Butterball LLC, the biggest U.S. turkey processor, is rolling out a new line of ground meat that’s produced from birds never given the medicine. The “Farm to Family” brand is already making its way to supermarkets, and the company is aiming to generate $100 million in retail sales over the next three to four years, according to Bill Klump, the chief marketing officer of the Garner, North Carolina-based company.