Pursuits
Anheuser-Busch, Delta to Sponsor Copa America Soccer Tournament
- Both companies will use tournament logo in marketing efforts
- Tournament was rebooted after international corruption scandal
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Anheuser-Busch InBev and Delta Air Lines are signing on to sponsor this summer’s Copa America Centenario, the biggest soccer tournament to take place in the U.S. in more than 20 years.
The deals, which were brokered by Soccer United Marketing, signals the renewed health of an event that almost collapsed under the weight of the sprawling U.S. Justice Department investigation into bribery and corruption in global soccer. SUM, which is owned by Major League Soccer, and WME/IMG took over the tournament’s marketing after prosecutors alleged that the original company handling media rights had paid more than $100 million in bribes to the Centenario’s organizers.