Etsy Offers Sellers Custom Shopping Sites to Boost Growth
- New service called Pattern gives merchants more control
- Effort is company's first attempt at subscription revenue
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Etsy Inc., the online marketplace known for handmade and vintage goods, unveiled its fourth seller service in less than five years, giving vendors more control over their creative brands and as the company seeks fresh sources of revenue.
The new service, called Pattern, provides customized online stores that let merchants sell their goods outside Etsy’s marketplace. The product -- the company’s first subscription revenue generator -- is integrated with the sellers’ Etsy shops, so they can manage their inventory and data analytics in one place, Chief Executive Officer Chad Dickerson said.