Why People Are Already Getting in Line for the Tesla Model 3

There's good reason for iPhone-style lines, even though cars won't be available for many months.

Meet Tesla's Stunning New Model 3

Tesla Motor Inc.'s first mass-production electric car, the Model 3, will be introduced on Thursday evening. But if you want one soon—and particularly if you want to have any hope of taking full advantage of government subsidies—you should probably get in line now.

This isn't a figure of speech. Eager Model 3 buyers can go join the queue at the nearest Tesla showroom, where starting Thursday morning you can put down a $1,000 deposit in person. Nevermind that no one has even seen the car yet and that the first delivery won't happen for at least another year.