Ola, Uber's Rival in India, Debuts Improved Wi-Fi to Get More Riders
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Ola, India’s dominant ride-hailing startup, will make it easier for passengers to access the Internet while driving to their destinations, seeking to lure more customers away from Uber Technologies Inc.
Both car-booking services already offer free Wi-Fi as a way to encourage people to take trips—a key incentive in a country where Internet access is still very limited and people spend a lot of time stuck in traffic. With Ola's new service, users won't have to log on each time they take a ride, said Ankit Bhati, co-founder and chief technology officer.