- Service is called Lyft Carpool, costing riders $4 to $10
- Carpooling isn't popular in the U.S., unlike in Europe
Lyft Inc., the U.S. largest ride-sharing service behind Uber Technologies Inc., is trying to change Americans’ habits around carpooling, with a new feature designed specifically for commuters.
The service, called Lyft Carpool, rolled out in the San Francisco Bay Area on Tuesday. It matches commuters with drivers eager to make a little extra cash en route to work and help cut down on congestion. Passengers will pay $4 to $10 per trip, allowing drivers to make as much as $400 a month, the company said.
Lyft Carpool is different from Lyft Line and UberPool, which pair multiple passengers heading in similar directions with professional drivers on their systems. Lyft won’t take a commission from commuter carpool transactions for now, according to a report in Forbes.
With the carpooling service, Lyft is returning to its roots. In 2007, founders John Zimmer and Logan Green launched Zimride, which matched passengers with drivers for longer-haul trips. The service mostly failed to expand beyond college campuses, and the business eventually transformed into Lyft.