China's Economic Revolution Is Showing Up All Over Australia

China Boosts Australian Services
  • Five charts from Australia show China's shift to consumption
  • Chinese lap up Aussie vitamins, beef as more mainlanders fly

A Chinese economic satellite some 4,000 miles from Beijing is signaling the nation’s bid to remodel its growth drivers is making headway.

Australian data show that China’s transition to consumption-led growth is intensifying and helping to boost non-resources industries Down Under at a crucial time for both economies. At the same time, Australia is emerging from a China-fueled mining boom and seeking new opportunities to provide food, services and health products to its biggest trading partner.

“Australian exports provide clear signs that middle-class incomes are continuing to gain and preferences are shifting in China toward services and higher-quality food products,” said Paul Bloxham, chief Australia economist at HSBC Holdings Plc. “The time-frame for China’s transition is large, a decade or more, and it won’t be easy. But the fact it is already underway is positive.”

China is seeking to encourage consumption following the nation’s rapid industrialization, a transition that will force its communist rulers to cede even more economic freedom to its population. The shift is critical to boost productivity as China seeks to avoid a middle-income trap and regain its place as the world’s top economic power, a position relinquished in the 17th century.

Five Charts

The following charts look at the surge in Chinese demand for Australian food, health products, tourism and education amid an economic shift also underway Down Under.

CHART 1: The Australia-China relationship was forged in the steel making ingredient of iron ore to build towers, factories and freeways in the world’s most populous country. The shift in China’s growth drivers is reflected by the soaring share price of Australian vitamins firm Blackmores Ltd. amid the commodity price rout. Investors are wagering demand for Australian health supplements and baby formula will only deepen with China’s burgeoning middle-class wealth.

CHART 2: In the restaurants of Beijing and Shanghai, patrons are ordering more Australian beef. While earnings from Australian meat, which totaled A$15 billion last year, aren’t about to eclipse iron ore, the surge in beef sales signals Chinese demand is aiding the transition away from mining, as wealthier diners opt for higher quality food.

CHART 3: Australia had 1 million Chinese visitors last year, a record, as newly cashed up mainlanders take to the world. And it is mainlanders: their numbers are rocketing and set to surpass visitors from Hong Kong in the near future. At the same time, the tourism revival has exposed one of the legacies of Australia’s mining boom as investment in new tourist infrastructure on the east coast lags behind.

CHART 4: Chinese students are flocking to Australian universities in record numbers, reflecting the Asian behemoth’s growing wealth. The appeal of Australia, outside its similar timezone, clean environment and weakened currency, is a pathway to residency. Foreign students educated Down Under may eventually obtain citizenship and, in turn, bring their parents to join them under the family reunion program.

CHART 5: Australia’s net services exports have moved from being a 0.5 percent drag on gross domestic product four years ago to contributing half a percent. The swing exceeds the boost from Australian housing investment that’s helped underpin the local economy, according to HSBC’s Bloxham. Chinese demand is central to that turnaround.

Despite the signs of progress, Reserve Bank of Australia Governor Glenn Stevens sounded a note of caution about China in a speech last week:

“The real question is how successful they will be in landing a transition to a sustainable but still strong growth model,” he said. “The truth is that we can’t know how all this will turn out. No one has done such a transition on this scale before.”


Special Report: China's Investment in Australia


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