Pursuits
Even Donald Trump Can't Make Italian Tailor Brioni Great Again
- Italian suitmaker hurt by falloff in Russian luxury spending
- Brioni suits have also outfitted Barack Obama and James Bond
Inside the Brioni, a family owned company producing tailored clothing made-to-measure service, and sportswear for men and women.
Photographer: Stefano Dal Pozzolo/Contrasto/ReduxThis article is for subscribers only.
Brioni, the Italian maker of $7,525 wool and silk suits that are favored by the likes of Donald Trump, is cutting jobs to adapt to slowing demand, another sign of distress from the beleaguered luxury industry.
“Production capacity needs to be adapted to the current market needs,” Brioni’s Paris-based parent Kering SA said in a statement, without disclosing the scale of the job cuts, which unions have said may total 400. The goal “is to rebalance Brioni’s business perspectives and in the long term preserve jobs and local production.”