Apple Unveils Smaller-Screened iPhone SE to Jump-Start Sales
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The Most Important Two Minutes of the Apple Event
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Apple Inc. unveiled a new, smaller iPhone that will start at $399, seeking to jump-start sales of its flagship product by enticing more users to upgrade, especially in high-growth markets such as China and India.
The iPhone SE has a 4-inch-screen, comes in four stainless-steel finishes, and incorporates the faster A9 processor that also runs the larger iPhone 6S handsets, Apple Vice President Greg Joswiak said at an event Monday at the company’s Cupertino, California, headquarters. Apple also showed off a new iPad, incorporating the power and some features of its larger Pro model for business users, and cut the price of its year-old Apple Watch.