Apple Unveils Smaller-Screened iPhone SE to Jump-Start Sales
Apple's New iPhone SE Starts at $399
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Apple Inc. unveiled a new, smaller iPhone that will start at $399, seeking to jump-start sales of its flagship product by enticing more users to upgrade, especially in high-growth markets such as China and India.
The iPhone SE has a 4-inch-screen with a stainless steel finish, and incorporates the faster A9 processor that also runs the larger iPhone 6S handsets, Apple Vice President Greg Joswiak said at an event Monday at the company’s Cupertino, California, headquarters. The phone has full support for the Siri voice-enabled digital assistant, a 12-megapixel camera, and includes features found on the larger phones like Apple Pay and Touch ID.