Ola's New Compact Cars Leading the Battle Against Uber in India
- The startup says it's having trouble keeping pace with demand
- It says new Micro service alone could surpass Uber in a month
This article is for subscribers only.
Ola, India’s dominant ride-hailing service, is struggling to keep up with demand just weeks after launching an inexpensive compact car service called Micro to challenge Uber Technologies Inc.
The startup’s latest service went live across seven of India’s largest cities last month, including Bangalore, New Delhi and Mumbai, and has already become the largest in a portfolio of offerings encompassing Ola Mini, Ola Sedan, and three-wheeled Ola Auto.