Nike Disrupts the Shoelace Like It's 1989
Along with self-lacing sneakers, the company has a new app to up its tech game.
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Nike’s research and development department finally made it to the 1980s. During an event in Manhattan on Wednesday, the sportswear giant unveiled a self-lacing sneaker not unlike the kicks showcased by a baby-faced Michael J. Fox in Back to the Future II.
There wasn’t a DeLorean in sight.