Watches

LVMH's Hublot May Be Next Brand for Smart Functions, Biver Says

Tag Heuer CEO: Suffering From International Problems
  • Hublot may add intelligent functions to watches next year
  • Some may be sports-related, like TAG Heuer smartwatch

Hublot will probably be the next LVMH watch brand to add smart functions, following TAG Heuer’s footsteps in combining Swiss craftsmanship and connected technology, according to LVMH Moet Hennessy Louis Vuitton SE’s watch chief.

Hublot may add intelligent functions to watches in 2017 or 2018, and Zenith could also consider doing so sometime, Jean-Claude Biver said in an interview at the Baselworld watch fair. Some of the functions could be sports-related, similar to its sister brand TAG Heuer, he added.

TAG Heuer is one of the few high-end luxury competitors that has responded to the Apple Watch with its own $1,500 smartwatch. The company started selling it last year, and has had to boost production to keep up with demand. Last year’s arrival of the Apple Watch has weighed on sales of lower-priced timepieces. Swiss watch exports posted their first annual decline in six years in 2015.