Pursuits
Chipotle Faces No-Win Scenario as Crisis Taints Every Move
- Successful response to latest outbreak still hurt sales
- Company now projecting its first quarterly loss since IPO
Chipotle Experiences First Quarterly Loss
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Chipotle Mexican Grill Inc. responded quickly when four of its workers called in sick last week with suspected cases of norovirus. The Boston-area restaurant was shuttered for cleaning, and no customers got ill.
The company’s management considers that a successful outcome -- a sign its updated health protocols are working. But customers, still wary of the chain after a string of outbreaks, didn’t see it that way.