How REI’s Stop-Shopping Campaign Brings in More Shoppers
Proof the gear giant’s #optoutside campaign was marketing gold.
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A campaign from Recreational Equipment Inc. urging people to stop shopping and start hiking appears to have led to ... well, a lot more shopping. No word yet on an uptick in hiking.
The outdoor gear retailer on Tuesday reported $2.4 billion in sales last year, a 9.3 percent increase over 2014. Revenue at established stores ticked up 7 percent and digital sales surged 23 percent. In terms of volume of commerce, REI is fast closing in on Urban Outfitters Inc. and Tiffany & Co.