Pursuits
Fendi Unveils New Rome Palace, Both Store and Boutique Hotel
- Refurbished building includes hotel, roof restaurant
- Label mirroring strategy of fellow LVMH brand Louis Vuitton
Fendi Opens Designer Boutique Hotel
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Italian luxury brand Fendi will unveil its restored Palazzo Fendi palace in central Rome Thursday as it seeks to woo the richest shoppers.
After a refurbishment lasting about a year, the building will include a “by invitation only” suite, a seven-room hotel and a roof restaurant. The customer experience “will link that person to our brand,” Chief Executive Officer Pietro Beccari said in an interview Wednesday with Bloomberg TV. “It’s a place to cement a relation.”