In JPMorgan Fintech Bunker, Button-Down Coders Build Bank Apps
- Lender embraces startup chic to fend off Silicon Valley foes
- `We don’t rush and invent craziness just for the sake of it'
Here's Why JPMorgan Is Embracing Startup Chic
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For the biggest U.S. bank, the best way to fight Silicon Valley is to mimic it.
JPMorgan Chase & Co.’s. new technology hub across the street from the Hudson Yards development on Manhattan’s West Side -- a 125,000-square-foot space so vast it’s subdivided into five neighborhoods -- has all the trappings of a startup: foosball tables, a game room, industrial decor and fridges stocked with sodas and snacks.