Sergio Marchionne Wants Fiat to Build an Apple Car
- Apple should rely on automakers to build its car, CEO says
- Marchionne says Fiat has the `credibility' to work with Apple
Sergio Marchionne.
Photographer: Andrew Harrer/BloombergThis article is for subscribers only.
Fiat Chrysler Automobiles NV Chief Executive Officer Sergio Marchionne, who describes himself as an “Apple freak,” is keen to partner with the technology giant on building a car.
Given the complexity of auto manufacturing, Apple Inc. would be better served working with an established manufacturer than trying to build a car on its own, and the Italian-American company would be well-suited, according to Marchionne, who says he owns every kind of product Apple makes.