Pursuits

Hard Rock Expands in China to Tap Growing Leisure Industry

  • Company to open new hotels, cafes, sponsor music festival
  • Chain plans to open casino resort in Central Vietnam

Hard Rock Expands to Tap China's Growing Leisure Industry

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Hard Rock International is expanding in China with new hotels and restaurants to tap the fast-growing leisure and entertainment demand in the world’s second-largest economy.

The Florida-based chain is opening three hotels in China’s coastal cities, including a 200-room oceanfront resort in northeastern Dalian city due to be completed in 2018. The others are in Shenzhen and Haikou in the south. Three restaurants will also be opened in some of China’s richest cities this year, the closely held company said in a statement Tuesday.