Deals
GoPro Acquires Two Mobile Editing Companies in Software Push
- Agrees to buy Stupeflix, Vemory for $105 million combined
- Part of Woodman's efforts to build a user-friendly interface
This article is for subscribers only.
GoPro Inc. agreed to acquire two mobile video editing companies for $105 million in cash and stock, taking steps to address a shortcoming in its software interface that has been criticized for not being very user-friendly in packaging and sharing footage from its cameras.
The purchases include Paris-based Stupeflix, which makes the Replay app that automatically edits selected footage on a phone into a single video, and Austin, Texas-based Vemory, owners of the iPhone app Splice, which allows users to trim, crop and add advanced video effects. Both teams will maintain operations in their current locations.