Audi Targets New SUVs Big and Small
- Audi seeks edge over BMW, Mercedes with tiny Q2 crossover
- Brand expects to resolve diesel scandal in Europe by end-2016
Audi Introduces New SUV at the Geneva Motor Show
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Audi is revving up its effort to topple BMW as the world’s top luxury-car brand with new sport utility vehicles ranging from the tiny Q2 to the full-size Q8.
After falling to third place behind Mercedes-Benz last year, Volkswagen AG’s biggest profit earner is seeking to reignite flagging growth and overcome the emissions scandal that tarnished the parent company’s image. Audi, which struggled last year because it had the oldest lineup among the three competitors, aims to regain an edge in 2016 by introducing new cars as BMW’s offerings age.