Dunkin' Donuts Fights to Reclaim Breakfast in McDonald's Battle
- New menus add all-day choices, echoing Golden Arches' language
- Doughnut chain's revamp also will push higher-margin beverages
Donuts are displayed for sale at a Dunkin Donuts Inc. restaurant in New York.
Photographer: Victor J. Blue/BloombergThis article is for subscribers only.
Dunkin’ Donuts, facing declining sales and tougher competition with McDonald’s Corp., is fighting to reclaim its turf: breakfast.
The chain is revamping its menu boards to emphasize coffee and “all day” breakfast foods, a bid to remind America that it served eggs and sausage during afternoon hours long before McDonald’s got the notion. As part of the changes, which will overhaul counter menus and drive-thru windows at 8,400 U.S. shops, Dunkin’ Donuts is no longer touting combo meals.