P&G's New CEO Vows to Boost Product Quality After Dumping Brands
- Taylor's task is to reignite growth at maker of Pampers, Tide
- Company facing declining sales, impact of strong U.S. dollar
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Procter & Gamble Co., which spent the past few years offloading weak-performing brands and businesses, is now focused on improving the quality of products that remain, Chief Executive Officer David Taylor said.
The company is looking to set a “much higher standard” for its brands, Taylor, 57, said in an interview. The idea is make its products noticeably better than competitors the first time consumers use them, he said. That means if customers try, say, a Gillette ProShield razor, they won’t want to go back.