Pursuits
Gucci at Odds With Former Designer Tom Ford Over Catwalk Change
- Making shoppers wait for catwalk fashions `creates desire'
- Kering CEO Pinault doesn't expect shake-up of runway calender
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Gucci customers will have to keep waiting for their catwalk fashions as the Italian brand resists following Burberry in making them available fresh off the runway.
Burberry’s plan to consolidate its shows and make collections available for purchase immediately afterwards is a notion that “negates the dream” of luxury, said Francois-Henri Pinault, chief executive officer of Gucci-owner Kering SA. Making consumers wait as long as six months to buy a collection “creates desire,” Pinault said Friday after reporting better-than-expected quarterly sales growth.