Google Adds Fresh Food to Express Delivery in Crowded Field

Google is adding fresh fruits, vegetables, meat and milk to its Google Express deliveries, answering rival Amazon.com Inc.’s Amazon Fresh grocery service and supermarket-shopping startups such as Instacart Inc.

Google will add perishable groceries to select neighborhoods in San Francisco and Los Angeles, the company said Wednesday. Deliveries are $2.99 for members and $4.99 for everyone else. Membership costs $95 a year. Amazon gives customers who pay $99 a year for Prime service the ability to get some foods delivered within a two-hour window, and offers an expanded range to those subscribed to Amazon Fresh for $299 a year.