• Two bankers in Dubai, one in London said to leave in December
  • Staff said to not identify themselves at Americana meeting

Three bankers have left Goldman Sachs Group Inc. after the U.S. firm determined they breached internal guidelines in connection with the bank’s advisory role on the planned acquisition of a consumer company in the Middle East, according to people with knowledge of the matter.

The bankers who departed in December were involved in advising a potential buyer on an investment in fast-food company Kuwait Food Co., which operates KFC restaurants in the Middle East, said the people, who asked not to be identified because the matter is private. Two employees were based in Dubai and another in London, the people said.

Goldman Sachs determined that two of the bankers didn’t identify themselves as bank employees at a meeting with the target company attended by other financial services firms, the people said. The third banker was aware that colleagues participated in the meeting, two of the people said, and all three were deemed to not have adhered to the firm’s internal guidelines. Other employees were also disciplined as a result of the incident, the people said.

“We take these matters seriously and act appropriately based on the standards we expect of our people,” Goldman Sachs said in a statement on Wednesday. The bank declined to name the employees or elaborate further.

Tighter Controls

Goldman Sachs set up a business-standards committee in 2010 that has emphasized the need for employees to be transparent with clients on the firm’s role and potential conflicts of interest on transactions. Global securities firms are tightening controls on staff and clamping down on potential violations and misconduct as legal costs spiral and as regulators take a harsher stance toward inappropriate behavior in the financial sector.

Last year, the bank dismissed about 20 analysts globally in offices including London and New York after discovering they had breached rules on internal training tests, said people familiar with the matter in October.

Goldman Sachs is advising a Dubai-based investor group led by Emaar Properties PJSC Chairman Mohamed Alabbar, which plans to buy a 69 percent stake in Kuwait Food, known as Americana, according to the people. The transaction was announced earlier this month. An e-mail to a representative for Emaar Properties wasn’t immediately answered.

The New York-based bank is also helping the investor group raise as much as $2 billion in financing to fund its bid for Americana, people familiar with the matter had said. In the Middle East, Goldman Sachs advised on the merger last year between Mediclinic International Ltd. and Al Noor Hospitals Group Plc to create the biggest private health-care provider in the United Arab Emirates.

Americana, which couldn’t be immediately reached for comment on the Goldman incident, operates restaurant franchises such as KFC, TGI Friday’s and Pizza Hut in the Middle East and North Africa region. Founded in 1964, it also produces food including California Garden beans and Farm Frites frozen vegetables.

Goldman Sachs, the No. 1 adviser on mergers in Middle East and Africa, generated $3.47 billion globally in advisory fees for 2015, the most since 2007. The bank was the top-ranked adviser on mergers and acquisitions worldwide last year, according to data compiled by Bloomberg.

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