Pursuits
Beyoncé Boosted Red Lobster Sales by 33%
Beyonce performs during the Super Bowl 50 Halftime Show in Santa Clara, California, on Feb. 7.
Photographer: Patrick Smith/Getty ImagesThis article is for subscribers only.
Red Lobster Chief Executive Officer Kim Lopdrup said sales jumped 33 percent on Sunday and increased “well into the double digits” on Monday after pop star Beyoncé mentioned the seafood chain in her new song, “Formation.”
The song, which was released over the weekend, sent customers streaming into Red Lobster on Super Bowl Sunday, which is typically a slow day for the company, Lopdrup said in an interview. He declined to give a specific figure for the double-digit increase on Monday, which compares with the year-earlier day.