Selling Cam Newton: Kids Adore Him, Even If Their Parents Don't
- Newton's Super Bowl run positions him as NFL's breakout star
- Carolina's QB is more popular with teens than Broncos' Manning
Cam Newton.
Photographer: Streeter Lecka/Getty ImagesThis article is for subscribers only.
Grown-up athletes typically endorse grown-up products. Peyton Manning pushes Nationwide insurance; Tom Brady plugs Movado fashion watches. Cam Newton? He’s 6-foot-5, 245 pounds, and all Nickelodeon.
The Carolina Panthers’ 26-year-old quarterback is using his Super Bowl run to establish himself as a pitch-man to America’s youngest consumers. Unlike other professional athletes chasing moneyed older fans, Newton is wooing kids.