Barbie's Holiday Sales Grow for First Time in Four Years
- Flagship doll posts first fourth-quarter sales gain since 2012
- Company also secures main license for fourth ‘Toy Story’ film
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Mattel Inc., the owner of Barbie, Hot Wheels and Fisher-Price, surged the most in almost seven years after holiday results topped analysts’ estimates, a sign the world’s largest toy company is making progress in its comeback bid.
Excluding some items, profit was 63 cents a share in the fourth quarter, El Segundo, California-based Mattel said in a statement Monday after the market closed. Analysts had estimated 61 cents a share on average, according to data compiled by Bloomberg.