- Hassan to lead strategy and marketing of digital platforms
- Bank joins Citigroup, Voya in expanding online offerings
Morgan Stanley hired Charles Schwab Corp.’s Naureen Hassan for the newly created role of chief digital officer for wealth management.
Hassan will oversee strategy and marketing of digital platforms for the bank’s financial advisers and clients, New York-based Morgan Stanley said Wednesday in a statement. She’ll be based in San Francisco and report to Chief Operating Officer Jim Rosenthal and wealth co-heads Shelley O’Connor and Andy Saperstein, according to Jim Wiggins, a spokesman for the bank.
Morgan Stanley joins companies including Citigroup Inc. and Voya Financial Inc. in assigning managers to build out digital operations as clients turn to technology for financial decisions. Citigroup named Heather Cox in October to head a new unit that will focus on mobile banking.
Hassan’s “record of successful innovation bringing exceptional digital resources to financial advisers and clients will sharpen our ability to compete for today’s high-net-worth individuals,” Rosenthal said in the statement.
Hassan, who holds a bachelor’s degree from Princeton University and an MBA from Stanford University, was previously executive vice president of investment services segments and platforms at Schwab. She was replaced in that role by Neesha Hathi, senior vice president of adviser services technology solutions, said Greg Gable, a spokesman for the San Francisco-based investment firm.