Twitter Names American Express Executive Berland as CMO
- Company is in the midst of a major overhaul of top ranks
- Marketing chief brought on board to spur growth from new users
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Twitter Inc.named Leslie Berland chief marketing officer as it undergoes a major overhaul of its top ranks in an effort to reboot growth.
Berland, 37, was previously senior vice president of digital partnerships at American Express Co. where she spent the past four years on an ad campaign that included a heavy presence on Facebook, Twitter and Apple’s iAd mobile platform. American Express ranked 25th in Interbrand’s Best Global Brands 2015 report.