Ford Brings New Diesel SUV to India Amid Anti-Pollution Scrutiny
- Ford unveils the new Endeavour priced at 2.47 million rupees
- Toyota dominates the premium SUV segment with 76% share
Traffic moves along a highway during evening rush hour in Delhi, India, on Monday, Jan. 11, 2016. In a city where motorists routinely run red lights and drive on the wrong side of the road, many doubted the feasibility of Delhi leader Arvind Kejriwal's plan to roughly halve the number of cars in India's capital in a bid to reduce air pollution.
Photographer: Prashanth Vishwanathan/BloombergFord Motor Co. will begin sales of its biggest and most expensive SUV model in India on Wednesday, handicapped by a ban on large diesel autos in the country’s capital and amid a shift by consumers to smaller and cheaper vehicles.
The seven-seater Endeavour SUV, which sports a 2.2-liter diesel engine in its base model, will start from 2.47 million rupees ($36,300), the company said at a press conference in Mumbai. India’s Supreme Court imposed a moratorium on diesel vehicles with engines larger than 2.0 liters through April in New Delhi in a bid to alleviate smog in the nation’s capital.