Autos
The New Strategy in the Auto Industry: Cars Nobody Will Buy
Car companies are running out of stuff to make and struggling to stand out
The fancy-car selfie is a social media staple. And there will be a steady stream of them starting Saturday, when the masses pour into the annual North American International Auto Show in Detroit. But it will be difficult to picture people actually buying many of this year’s crop of fancy cars.
This is de rigueur at a vehicle convention where regular people with regular paychecks intersect with six-figure speed machines. But the disconnect between the cars and the commerce is more pronounced at this year’s show, because the newest vehicles aren’t really the kind of rides people are lusting after these days. They’re also quite expensive.