Deals
Apple Buys Startup That Sees What's Behind Your Smile
- Emotient uses facial recognition to analyze people's moods
- Acquisition part of Apple's work on artificial intelligence
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Apple Inc. bought the artificial intelligence startup Emotient that specializes in facial recognition technology that interprets people’s emotions as they watch videos and other media.
Apple confirmed the purchase Thursday without giving terms or describing its plans for the San Diego, California-based company. Emotient has tailored its facial-recognition software to advertising, media testing, audience response and research and other areas, according to its website.