Amazon to Sell Its Own Brand of Chips Next to Wipes, USB Cables
- Recently acquired startup unveils new line of semiconductors
- 'Alpine' products based on designs from U.K.'s ARM Holdings
This article is for subscribers only.
Amazon.com Inc. is expanding the products it makes and sells under its own brand with a foray into chips for computers and gadgets, adding to a portfolio of products that includes baby wipes, USB cables and batteries.
Annapurna Labs, a subsidiary of the Web retailer, announced Wednesday that it has developed a line of chips called Alpine to sell to manufacturers and data-center operators. The semiconductors are based on designs from ARM Holdings Plc and can be used to create products that handle Wi-Fi, stream video, run data centers, or be embedded in small, low-cost Internet of Things devices, the company said.