Fitbit Takes On the Apple Watch With the Blaze
The fitness tracking leader goes for a full-on, fashionable smartwatch.
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Last year was a big one for Fitbit. In April, Apple threw down the gantlet to wearables and fitness-tracker makers with the Apple Watch, and in June Fitbit went public in a larger-than-expected initial public offering. With its first major release since these milestones, Fitbit has come out swinging by introducing the Blaze, the company's first smartwatch with some fashion sense.
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