China's Internet Trio Wields $80 Billion Deal Firepower in 2016

  • Alibaba, Tencent, Baidu buying their way into Web services
  • Deals spree will spur consolidation in a crowded industry

China’s three biggest Internet companies could be set for another record year of deals as their cash piles swell, unprofitable startups sell out and consolidation sweeps the crowded industry.

QuickTake Alibaba

Alibaba Group Holding Ltd., Tencent Holdings Ltd. and Baidu Inc. could draw on more than $80 billion for mergers and acquisitions in 2016, according to analysts at BNP Paribas SA. That could enable them to easily surpass the record $30 billion spent this year according to Bloomberg data, as they buy their way into so-called online-to-offline Web services such as delivery services and physical retailing.

With the market for such services potentially worth more than $1 trillion in coming years, a shake-up is in the offing. The trio’s deals should quicken a consolidation along the lines of the $15 billion merger of group-buying sites Meituan.com and Dianping.com and the creation of taxi-hailing giant Didi Kuaidi, both of which involved Alibaba and Tencent.

New Markets

The triumvirate known as BAT are seeking out new markets to move beyond core businesses of e-commerce or advertising. Alibaba alone would be able to spend as much as $38 billion on deals next year, analysts at BNP Paribas calculated based on available cash, its ability to take on debt and projected cash flows. By the same measures, Tencent could deploy $35 billion and Baidu about $15 billion, analysts led by Vey-Sern Ling wrote in a report Thursday.

“There’s definitely potential for many more deals to happen,” said Michelle Ma, an analyst at Bloomberg Intelligence. “BAT are consolidating and they’re going after smaller players which may struggle to survive on their own.”

Alibaba, Tencent and Baidu are rapidly emerging as go-to buyers, with venture financing becoming more difficult to obtain in a slowing economy. Many startups that had been burning cash through big incentives to draw customers are now facing pressure from their investors to cut their losses.

Alibaba declined to comment on BNP’s calculations, while Tencent didn’t respond to an e-mailed request for comment. Baidu doesn’t earmark a budget for deals, which can be done with cash or equity or both, Baidu investor relations official Sharon Ng said in an e-mail.

“We need to see strong strategic rationale,’ she said.

Heavy Subsidies

China’s burgeoning market for “O2O” -- online services delivered or fulfilled in the physical world -- is crammed with hundreds of small players providing everything from massages and food delivery to handyman services. In the rush to grow their user base, most, including Alibaba- and Tencent-backed operators, eschew profits and resort to heavy subsidies and marketing.

The overall market could be worth 10 trillion yuan ($1.6 trillion) eventually, HSBC analysts led by Chi Tsang wrote in a November report.

Tencent, the maker of the WeChat and QQ messaging apps, is ahead in deals this year, taking part in 37 completed or pending acquisitions totaling $16.3 billion, according to data compiled by Bloomberg. Alibaba is close behind, with 27 deals that total $15 billion, while Baidu trails at 15 acquisitions for $878 million.

“Consolidation favours the strong,” BNP analysts led by Vey-Sern Ling said in a 40-page outlook on China’s Internet industry. “The merged entities benefit from reduced competition, while BAT get to further their strategic goals and still benefit from a broadened ecosystem.”