Pursuits
Yum Lays Out Plans to Finally Go Big With Taco Bell Overseas
- Brand will go from 280 to 1,000 international stores in 2020
- Chain is opening twice as many non-U.S. locations this year
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Taco Bell, facing an increasingly saturated U.S. fast-food market, is ramping up restaurant openings overseas.
The Mexican-themed chain will expand from about 280 locations abroad now to 1,000 in 2020, said Melissa Lora, Taco Bell’s president of international markets. This year, Taco Bell is doubling its international restaurant openings to about 40 from fewer than 20 in 2014. Even more new ones are planned for next year.