New Weapon for Investors Appears in the War on Coal: Politeness

  • Instead of divesting, fund managers seek to persuade
  • U.K. insurer Aviva prods 40 coal companies on pollution
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Call it the softer side of the fossil fuel divestment movement.

As environmental campaigners count a record $3.4 trillion of funds pledged to avoiding financial support for the most polluting industries, another group of investors is maintaining their stakes so they can make their voice heard quietly.