Pursuits
Axel Springer Considers Paywall for Business Insider, Upday App
- Company plans to start charging for some content next year
- Buys remaining classifieds unit stake for 465 million euros
The Business Insider app.
Photographer: Tom Hall/BloombergThis article is for subscribers only.
Europe’s biggest newspaper publisher is betting it can make money from digital news by winning paying readers in the region and the U.S.
Axel Springer SE plans to start charging for some content on its largely ad-financed Upday mobile news application in the second half of next year, Jan-Eric Peters, the app’s chief product officer, said at an event on Tuesday. Upday is still in beta testing and won’t be officially released until early 2016. The Berlin-based publisher is also considering a subscription model for Business Insider, which it agreed to take over in a $343 million deal in September.