Are These Star Wars Sweaters Ugly Enough for Christmas?

The ugliest of ugly Christmas sweaters—not just those covered in fluff and bells but also flagrantly showcasing poor taste—prove to be bestsellers for online merchants of tacky holiday gear. “Our offensive sweaters definitely sell the best,” says Fred Hajjar, who co-founded UglyChristmasSweater.com with his younger brother in 2012. “Bloomingdale’s isn’t going to carry humping reindeer, whereas we can—and people love it.”

But the dynamics of ugly sweater sales present a challenge, too. This year Hajjar's company is one of a few rolling out Star Wars-themed Christmas sweaters in a bid to tap into the excitement for the holiday season release of The Force Awakens. Knitwear available on his website features Darth Vader with reindeer horns, Chewbacca in a Santa hat, Yoda dressed as Santa, and a “Merry Sithmas” logo. The problem is that none is very ugly—at least by the standards of ugly Christmas sweaters.