The Toy Company That Won the Star Wars Lottery
What happens when your product looks like a Star Wars character?
What Happens When a Little Toy Company Meets Star Wars
The relatively unknown robotics toy company Sphero had been making little remote-controlled balls for years. It's purely coincidence that the toys looked just like BB-8, an adorable little droid in the upcoming movie, Star Wars: The Force Awakens.
In other words, Sphero won the Star Wars lottery. The company released the toy version of BB-8 on Sept. 4, and sales have skyrocketed.