Cybersecurity
Google, Amazon Price Cuts Seen Squeezing IBM and VMware in 2016
- More companies moving to cheaper ``public cloud'' services
- M&A may increase among security, analytics software companies
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Amazon.com Inc., Google Inc. and Microsoft Corp. will intensify their competition in the cloud-computing business in the coming year, cutting prices and driving companies including International Business Machines Corp. and VMware Inc. to look for other ways to make money, according to Bloomberg Intelligence’s 2016 technology outlook.
As legacy technology companies find it harder to compete with the dominant players in data-storage services, there may be more acquisitions of security and data-analytics companies, Anurag Rana, a software and IT services analyst for Bloomberg Intelligence, said Tuesday in a presentation.