Comcast Said to Face DOJ Probe Over Local Cable-TV Ad Market
- Inquiry focused on ad partnership between pay-TV providers
- `We plan to cooperate fully' with the inquiry: Comcast
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The Justice Department has opened an inquiry into whether Comcast Corp., the largest U.S. cable provider, holds too much sway over the local cable advertising market, according to a person with knowledge of the matter.
The probe is looking at Comcast’s influence in what are called “interconnects” -- when one pay-TV provider, such as Comcast, sells cable advertising to local businesses on behalf of other pay-TV operators in the market -- according to the person, who requested anonymity because the inquiry hasn’t been made public.